Resume

Head of marketing for Counsilman-Hunsaker, leading a team responsible for developing and delivering the fully integrated B2B growth marketing strategy for two brands: Counsilman-Hunsaker and a subsidiary SaaS start-up, HydroApps, LLC.

Led the development and implementation of comprehensive marketing strategies, resulting in a $7 million growth in Counsilman-Hunsaker’s marketing-influenced revenue.

Directed the go-to-market strategy and launch of the HydroApps brand in partnership with sales, product, and customer success, achieving an average annual growth rate of 62% since its 2018 entry into the market.

Directed the omnichannel marketing strategy and brand messaging for 85 campaigns, including 15 long-term brand-building campaigns and 8 go-to-market product launches.

Led the implementation and optimization of Marketing Cloud Account Engagement (Pardot), including automated scoring and lead routing, ideal customer profiles, buyer journey and engagement programs, landing pages, and dynamic content.

Led change management initiatives across marketing operations to streamline processes, improve workflow efficiency, and cultivate innovative practices, leading to a 39% increase in productivity, and enhancing alignment with organizational goals.

Directed digital marketing, social media, and search engine optimization strategies, leading to a 3.7x increase in website traffic and a 4.5x increase in social media reach over five years.

Budgeted and directed field marketing strategies for 17 - 21 tradeshows annually, including planning, logistics, asset procurement, on-site support, lead retrieval, and pre-and-post-event campaigns.

Budgeted and led the planning and execution of the brand advertising strategies for two brands across 16 publications, including print and digital advertising and ad retargeting.

Led the development of 4 new websites for 2 brands, including 2 B2B e-commerce sites, 1 B2C e-commerce site, and the redesign of a 12-year-old website.

Drafted and published 9 e-books and whitepapers and dozens of sales collateral, fliers, one-sheets, videos, ad sets, and talking point guides to support the current integrated marketing campaign.

Led the setup and hands-on administration of 2 Salesforce orgs with Sales and Marketing Clouds, building the data architecture, creating workflows and process automation, and developing custom apps and functionality to advance data quality and efficiency.

Developed comprehensive reporting frameworks for pipeline forecasting, revenue tracking, and performance metrics, leveraging Salesforce and BI tools to provide strategic insights for stakeholders.

Managed vendor relationships, procurement, budgeting, and contracting for the entire marketing tech stack.

Championed potential new technologies, including AI solutions, and provided cross-functional team leadership on technology decisions.