Sales and Marketing Operations

Before I came aboard at Counsilman-Hunsaker, there were no written or documented sales processes nor a unified concept of the company's sales cycle. Salespeople tended to follow their own processes that were unique to each geographic region. While there was some shared terminology, the semantic interpretation wasn't always shared.

Shortly after entering into Counsilman-Hunsaker, I was tasked with crafting and documenting their sales processes and setting up a CRM system to support sales operations.